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The Tongue of the Tiger:Overcoming Language Barriers in International Trade

Author

Listed:
  • Rolf D Cremer

    (Massey University, New Zealand)

  • Mary J Willes

    (Winchester, UK)

Abstract

This book analyses the communication processes of international trade between producers, their suppliers, and traders in Asia, and buyers in other parts of the world. Communication across language and cultural barriers is an indispensable part of, and one of the most practical problems encountered in, international trade and production. The analysis provided in this book is based on a large and unique collection of authentic documents of business communication. It leads to a deeper understanding of the factors, problems and skills associated with successful trading, and develops practical guidelines for overcoming language barriers. These are important both for the success of trading businesses and for the development of trade-oriented nations in Asia.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Rolf D Cremer & Mary J Willes, 1998. "The Tongue of the Tiger:Overcoming Language Barriers in International Trade," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 3352.
    • Handle: RePEc:wsi:wsbook:3352
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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/3352
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    Citations

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    Cited by:

    1. B. Ramasamy & R. D. Cremer, 1998. "Cities, commerce and culture: The economic role of international sister‐city relationships between New Zealand and Asia," Journal of the Asia Pacific Economy, Taylor & Francis Journals, vol. 3(3), pages 446-461.

    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    JEL classification:

    • D0 - Microeconomics - - General
    • E0 - Macroeconomics and Monetary Economics - - General

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