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The Entrepreneur's Field Guide:The 3 Day Startup Method

Author

Listed:
  • Andrew Zimbroff

    (University of Nebraska-Lincoln, USA)

  • Cam Houser

    (University of Texas at Austin, USA)

Abstract

This book introduces the skills and mindset that are introduced during 3 Day Startup educational programs. It covers a wide range of topics encountered by early-stage entrepreneurs, including customer validation, iterative product development, developing preliminary business frameworks, start-up communications and networking, and balancing starting a business with other commitments. The content is actionable, concise, and easy to understand, focusing on pragmatic, applicable skills over dense academic theory and case studies. The information in this volume is easily accessible by entrepreneurs from all walks of life.

Suggested Citation

  • Andrew Zimbroff & Cam Houser, 2021. "The Entrepreneur's Field Guide:The 3 Day Startup Method," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12269.
    • Handle: RePEc:wsi:wsbook:12269
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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/12269
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    More about this item

    Keywords

    Entrepreneurship; Innovation; Venture Creation; Experiential Education; Product Development; Design; Business; Leadership; Education; Practitioner; 3 Day Startup; Lean Startup; Startup Incubator; Startup Accelerator; Mindset; Sales;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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