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Navigating into the Unknown

Author

Listed:
  • Malik, Fredmund
  • Scherer, Jutta

Abstract

As we face times of rapid social and technological change, the future may seem like a horizon approaching too quickly. In a few years, almost everything will be different: what we do, how we do it, and why we do it; how we produce and consume; how we conduct research; how we teach and learn; how we share information, communicate, and cooperate; how we work—and how we live. How do we deal with these dizzying transformations in business, politics, and society? As management expert Fredmund Malik shows, great changes also open up great possibilities, pushing aside the old and creating opportunities for the new. Management, as Malik understands it, is the task of taking advantage of these possibilities. This book is a call to clear-sightedness and personal courage among all managers and leaders. It is a chart for navigating the Great Transformation21, Malik’s paradigm for understanding this new world; it is a chart for navigating the future as an open horizon.

Suggested Citation

  • Malik, Fredmund & Scherer, Jutta, 2016. "Navigating into the Unknown," University of Chicago Press Economics Books, University of Chicago Press, number 9783593505824, September.
    • Handle: RePEc:ucp:bkecon:9783593505824
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