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Maucher and Malik on Management

Author

Listed:
  • Maucher, Helmut
  • Malik, Fredmund
  • Farschtschian, Farsam

Abstract

They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestlé CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting book—a combination of interviews, essays, and other works by Maucher—offers a unique exchange of ideas between three of the world’s corporate management pioneers.

Suggested Citation

  • Maucher, Helmut & Malik, Fredmund & Farschtschian, Farsam, 2014. "Maucher and Malik on Management," University of Chicago Press Economics Books, University of Chicago Press, number 9783593500256, September.
    • Handle: RePEc:ucp:bkecon:9783593500256
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