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CASE 2.1 Brenna Schneider at 99Degrees

Author

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  • Carlson, Carole
  • Weiker, Rachael

Abstract

This case descibes the journey of a social entrepreneur as she establishes a new venture in the garment manufacturing business. It explores how she chose to become an entrepreneur, how she utilized her ecosystem to establish her venture and the choices and challenges she faced creating and financing a new venture. At the end she is faced with strategic decisions about how to grow the venture and its impact. This case provides an excellent illustration of the challenges faced by early stage entrepreneurs, as well as the value of using a hypothesis driven approach to evolving a new venture.

Suggested Citation

  • Carlson, Carole & Weiker, Rachael, . "CASE 2.1 Brenna Schneider at 99Degrees," University of Chicago Press Economics Books, University of Chicago Press, number 9781684582211, June.
    • Handle: RePEc:ucp:bkecon:9781684582211
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