Navigating ASEAN
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-981-96-9701-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Rudolf Tjandra & Amalia E. Maulana, 2025. "EmicEmic and Etic Marketing Approaches—The Heart of Cultural Marketing," Springer Books, in: Navigating ASEAN, chapter 0, pages 1-10, Springer.
- Rudolf Tjandra & Amalia E. Maulana, 2025. "The ASEANASEAN Opportunity: Strategies and Insights for FMCG Success," Springer Books, in: Navigating ASEAN, chapter 0, pages 11-19, Springer.
- Rudolf Tjandra & Amalia E. Maulana, 2025. "IndonesiaIndonesia’s Consumer Landscape: Tradition Meets Modernity," Springer Books, in: Navigating ASEAN, chapter 0, pages 21-31, Springer.
- Rudolf Tjandra & Amalia E. Maulana, 2025. "Creating Value in Competitive Markets," Springer Books, in: Navigating ASEAN, chapter 0, pages 33-47, Springer.
- Rudolf Tjandra & Amalia E. Maulana, 2025. "Cracking the Code of Consumer Choices," Springer Books, in: Navigating ASEAN, chapter 0, pages 49-62, Springer.
- Rudolf Tjandra & Amalia E. Maulana, 2025. "The Power of StorytellingStorytelling in FMCG Branding," Springer Books, in: Navigating ASEAN, chapter 0, pages 63-81, Springer.
- Rudolf Tjandra & Amalia E. Maulana, 2025. "Best Practices Are Not Always the Best," Springer Books, in: Navigating ASEAN, chapter 0, pages 83-90, Springer.
- Rudolf Tjandra & Amalia E. Maulana, 2025. "Performing for a Better Tomorrow," Springer Books, in: Navigating ASEAN, chapter 0, pages 91-98, Springer.
- Rudolf Tjandra & Amalia E. Maulana, 2025. "Strategic PlanningStrategic Planning in the Real World," Springer Books, in: Navigating ASEAN, chapter 0, pages 99-114, Springer.
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