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My bibliography Save this bookChinese Local New Luxury Brands in a Digitally Empowered Era
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-981-16-2145-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Hongbo Lai, 2021. "Introduction," Springer Books, in: Chinese Local New Luxury Brands in a Digitally Empowered Era, chapter 0, pages 1-16, Springer.
- Hongbo Lai, 2021. "Conceptual Framework," Springer Books, in: Chinese Local New Luxury Brands in a Digitally Empowered Era, chapter 0, pages 17-39, Springer.
- Hongbo Lai, 2021. "Connotation and Mechanism," Springer Books, in: Chinese Local New Luxury Brands in a Digitally Empowered Era, chapter 0, pages 41-60, Springer.
- Hongbo Lai, 2021. "Cultivation Methods of Chinese Local New Luxury Brands: A Perspective of Design Driven Innovation," Springer Books, in: Chinese Local New Luxury Brands in a Digitally Empowered Era, chapter 0, pages 61-92, Springer.
- Hongbo Lai, 2021. "Communication Methods of Chinese Local New Luxury Brands: A Perspective of Digital Media Communication," Springer Books, in: Chinese Local New Luxury Brands in a Digitally Empowered Era, chapter 0, pages 93-113, Springer.
- Hongbo Lai, 2021. "Case Studies," Springer Books, in: Chinese Local New Luxury Brands in a Digitally Empowered Era, chapter 0, pages 115-132, Springer.
- Hongbo Lai, 2021. "Conclution and Prospect," Springer Books, in: Chinese Local New Luxury Brands in a Digitally Empowered Era, chapter 0, pages 133-139, Springer.
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