StoryClinch
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-52008-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Uwe G. Seebacher & Michaela-Susan Pollok, 2026. "Im Ring der Aufmerksamkeit: Wirtschaft als Inszenierung und Storytelling," Springer Books, in: StoryClinch, chapter 1, pages 1-7, Springer.
- Uwe G. Seebacher & Michaela-Susan Pollok, 2026. "Emotionale Inszenierung im Ring der Aufmerksamkeit," Springer Books, in: StoryClinch, chapter 2, pages 9-28, Springer.
- Uwe G. Seebacher & Michaela-Susan Pollok, 2026. "Face vs. Heel: Helden und Schurken als Strategie in der Markenführung," Springer Books, in: StoryClinch, chapter 3, pages 29-63, Springer.
- Uwe G. Seebacher & Michaela-Susan Pollok, 2026. "Der Story-Clinch: Konflikt als Strukturprinzip," Springer Books, in: StoryClinch, chapter 4, pages 65-83, Springer.
- Uwe G. Seebacher & Michaela-Susan Pollok, 2026. "Charakter statt Claim," Springer Books, in: StoryClinch, chapter 5, pages 85-108, Springer.
- Uwe G. Seebacher & Michaela-Susan Pollok, 2026. "The Pop: Der Moment der kollektiven Gänsehaut," Springer Books, in: StoryClinch, chapter 6, pages 109-131, Springer.
- Uwe G. Seebacher & Michaela-Susan Pollok, 2026. "Der Kampf um Relevanz: Wie Marken ihre Gegner inszenieren sollten," Springer Books, in: StoryClinch, chapter 7, pages 133-162, Springer.
- Uwe G. Seebacher & Michaela-Susan Pollok, 2026. "Backstage-Storytelling: Die unsichtbare Bühne der Kommunikation," Springer Books, in: StoryClinch, chapter 8, pages 163-195, Springer.
- Uwe G. Seebacher & Michaela-Susan Pollok, 2026. "Predictive Storytelling – Die Zukunft vorwegnehmen," Springer Books, in: StoryClinch, chapter 9, pages 197-226, Springer.
- Uwe G. Seebacher & Michaela-Susan Pollok, 2026. "Showtime! Das neue Story Framework für Organisationen," Springer Books, in: StoryClinch, chapter 10, pages 227-244, Springer.
- Uwe G. Seebacher & Michaela-Susan Pollok, 2026. "Ausblick," Springer Books, in: StoryClinch, chapter 11, pages 245-254, Springer.
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