The Future of Online Targeting
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-51541-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Jonas Rashedi & Dirk Rohweder, 2026. "Introduction," Springer Books, in: The Future of Online Targeting, chapter 0, pages 1-3, Springer.
- Jonas Rashedi & Dirk Rohweder, 2026. "Basic Terminology and Theoretical Foundations," Springer Books, in: The Future of Online Targeting, chapter 0, pages 5-16, Springer.
- Jonas Rashedi & Dirk Rohweder, 2026. "Principles for Data Management in Online Marketing," Springer Books, in: The Future of Online Targeting, chapter 0, pages 17-21, Springer.
- Jonas Rashedi & Dirk Rohweder, 2026. "The Current Role of Third-Party Cookies," Springer Books, in: The Future of Online Targeting, chapter 0, pages 23-32, Springer.
- Jonas Rashedi & Dirk Rohweder, 2026. "Developments Related to Third-Party Cookies," Springer Books, in: The Future of Online Targeting, chapter 0, pages 33-55, Springer.
- Jonas Rashedi & Dirk Rohweder, 2026. "Strategies and Solutions: First-Party Data Strategy," Springer Books, in: The Future of Online Targeting, chapter 0, pages 57-88, Springer.
- Jonas Rashedi & Dirk Rohweder, 2026. "Strategies and Solutions for Matching," Springer Books, in: The Future of Online Targeting, chapter 0, pages 89-117, Springer.
- Jonas Rashedi & Dirk Rohweder, 2026. "Recommendations for Stakeholders," Springer Books, in: The Future of Online Targeting, chapter 0, pages 119-131, Springer.
- Jonas Rashedi & Dirk Rohweder, 2026. "Best Practices for Publishers and Advertisers," Springer Books, in: The Future of Online Targeting, chapter 0, pages 133-139, Springer.
- Jonas Rashedi & Dirk Rohweder, 2026. "Conclusion," Springer Books, in: The Future of Online Targeting, chapter 0, pages 141-142, Springer.
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