Printed from https://ideas.repec.org/b/spr/sprbok/978-3-658-51109-8.html
Customer Intelligence
Editor
Listed:
- Emanuel Bayer(Baden-Wuerttemberg Cooperative State University Mannheim)Manuel Marini(Marini Systems GmbH)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-51109-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Emanuel Bayer & Manuel Marini, 2026. "Value Creation with Customer Data: The Customer Intelligence Evolution Framework (CIEF)," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 1-12, Springer.
- Manuel Marini & Bernd Skiera, 2026. "Golden Record as the Key to Customer Intelligence," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 13-26, Springer.
- Manuel Marini & Andreas Gozian, 2026. "Strategic Optimized Data Approach: How to Successfully Build a Holistic Customer Data Platform," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 27-42, Springer.
- Meik Führing & Michael Cleven, 2026. "Focused Customer Portfolio Management in Retail Banking with Customer Lifetime Value (CLV)," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 43-71, Springer.
- Murat Cavus & Praneet Jayaram & Zahid Amadxarif, 2026. "Emails, AI and Banking: Implementing LLMs to Enhance Email Operations at Deutsche Bank," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 73-92, Springer.
- Florian Wimmer & Björn Gerster, 2026. "The Data-Driven B2B Sales Organization," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 93-114, Springer.
- Lars G. Volkmann & Manuel Marini & Jonathan Höhn, 2026. "Data-Driven Sales Success—Customer Intelligence Evolution at ZSH (MLP)," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 115-124, Springer.
- Marcus Bär, 2026. "CRM Solutions as the Key to Customer Intelligence: Value, Implementation, and Development in Marketing, Sales, and Service," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 125-143, Springer.
- Tim A. Bohlen, 2026. "Non-usage Is Not the Non-users’ Fault: Success Factors for Effective Software Adoption in Sales," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 145-159, Springer.
- Thomas Handorf, 2026. "Attribution in the Customer Journey: Models, Tracking Technologies, and Data Protection Implications for Efficient Marketing Management," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 161-182, Springer.
- Cyrill Messerli & Matthias Glauser, 2026. "Customer Intelligence at Swissmilk: Data, Insights, and Personalization in Generic Marketing," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 183-211, Springer.
- Christian Doll, 2026. "From Data to Deals. How AI and External Triggers Make Lead Nurturing More Precise and Effective," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 213-232, Springer.
- Philipp Sorg, 2026. "Personalization in Practice—Prediction and Delivery of Relevant Content," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 233-250, Springer.
- Isabel Skelton, 2026. "Achieving Greater Sales Success with Marketing Automation: Collecting and Purposefully Using Customer Data in Lead Management," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 251-271, Springer.
- Jessica Manu, 2026. "The Key to Competitive Advantage: Data-Driven B2B Marketing," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 273-295, Springer.
- Patrick Choinowski, 2026. "From Silo Thinking to Customer Intelligence: Automated Lead Processes and CDP Integration for Hybrid Trade Show Experiences," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 297-308, Springer.
- Benjamin Friedrich, 2026. "From Data to Action: Increasing Customer Value with Customer Journey Mapping," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 309-332, Springer.
- Martin Philipp, 2026. "From Data to Dialogue," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 333-359, Springer.
- Holger Weser, 2026. "Sales-2-Lead: What Value Do Existing Contacts Have in Acquisition," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 361-384, Springer.
- Michael Altendorf & Isabell Gollmer, 2026. "Personalized Up- and Cross-Selling with AI," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 385-411, Springer.
- Jan-Niklas Hurtado & Nicole Kot & Carolyn Ossig, 2026. "Event-Driven Loyalty: Achieving Success with Customer Intelligence and Automation," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 413-432, Springer.
- Jochen Panzer & Dennis Voigt, 2026. "Data-Driven Customer Recovery Management," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 433-459, Springer.
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