Printed from https://ideas.repec.org/b/spr/sprbok/978-3-658-50143-3.html
Marketing im KI-Zeitalter
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-50143-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Doris Gutting, 2026. "Einleitung und Überblick," Springer Books, in: Marketing im KI-Zeitalter, edition 2, chapter 1, pages 1-6, Springer.
- Doris Gutting, 2026. "Entwicklungsphasen des Marketings zum Marketing 6.0," Springer Books, in: Marketing im KI-Zeitalter, edition 2, chapter 2, pages 7-37, Springer.
- Doris Gutting, 2026. "Marketingmix im digitalen Wandel," Springer Books, in: Marketing im KI-Zeitalter, edition 2, chapter 3, pages 39-65, Springer.
- Doris Gutting, 2026. "Menschen- und Werteorientierung im Marketing," Springer Books, in: Marketing im KI-Zeitalter, edition 2, chapter 4, pages 67-89, Springer.
- Doris Gutting, 2026. "Internationale Vermarktung: Entscheidungen und Schritte zur Durchdringung internationaler Märkte," Springer Books, in: Marketing im KI-Zeitalter, edition 2, chapter 5, pages 91-116, Springer.
- Doris Gutting, 2026. "Internationales und interkulturelles Marketing, Standardisierung und Differenzierung," Springer Books, in: Marketing im KI-Zeitalter, edition 2, chapter 6, pages 117-139, Springer.
- Doris Gutting, 2026. "Erfolgsrezepte der Markenführung," Springer Books, in: Marketing im KI-Zeitalter, edition 2, chapter 7, pages 141-168, Springer.
- Doris Gutting, 2026. "Verkauf, Kundenbeziehungen und internationale Verkaufsverhandlungen," Springer Books, in: Marketing im KI-Zeitalter, edition 2, chapter 8, pages 169-199, Springer.
- Doris Gutting, 2026. "Zielgruppenmarketing, neue Zielgruppen, Ethnomarketing und Einflüsse von Weltanschauungen," Springer Books, in: Marketing im KI-Zeitalter, edition 2, chapter 9, pages 201-243, Springer.
- Doris Gutting, 2026. "Schlussbemerkungen und Ausblick," Springer Books, in: Marketing im KI-Zeitalter, edition 2, chapter 10, pages 245-249, Springer.
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