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MarTech, KI und Automatisierung: Die Zukunft des Marketings

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  • Andreas Fuchs

    (Technische Hochschule Würzburg-Schweinfurt)

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Suggested Citation

  • Andreas Fuchs, 2025. "MarTech, KI und Automatisierung: Die Zukunft des Marketings," Springer Books, Springer, number 978-3-658-48076-9, January.
    • Handle: RePEc:spr:sprbok:978-3-658-48076-9
    DOI: 10.1007/978-3-658-48076-9
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