Marken in der Zeitenwende
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-48068-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Daniel Neye & Joachim Bongard, 2025. "Die Welt im Dauerkrisenmodus: Die Omnikrise und ihre Konsequenzen für das Brand Management," Springer Books, in: Marken in der Zeitenwende, chapter 1, pages 3-9, Springer.
- Daniel Neye & Joachim Bongard, 2025. "Agile Branding: Flexible Markenführung als Reflex auf die Unsicherheit der Zukunft," Springer Books, in: Marken in der Zeitenwende, chapter 2, pages 11-28, Springer.
- Daniel Neye & Joachim Bongard, 2025. "Vergangenheit-Gegenwart-Zukunft: Eine ganzheitliche Perspektive für die Entwicklung von Marken," Springer Books, in: Marken in der Zeitenwende, chapter 3, pages 29-39, Springer.
- Daniel Neye & Joachim Bongard, 2025. "Das Verhältnis zwischen Marken, Werbung und Gesellschaft," Springer Books, in: Marken in der Zeitenwende, chapter 4, pages 41-54, Springer.
- Daniel Neye & Joachim Bongard, 2025. "Zwischen Relevanz und Reflexion – Marken als Resonanzraum für (gesellschaftliche) Wandlungsdynamiken," Springer Books, in: Marken in der Zeitenwende, chapter 5, pages 57-66, Springer.
- Daniel Neye & Joachim Bongard, 2025. "Zwischen Wirkung und Wertewandel – Markenentwicklung im Zeichen gesellschaftlicher Verantwortung," Springer Books, in: Marken in der Zeitenwende, chapter 6, pages 67-87, Springer.
- Daniel Neye & Joachim Bongard, 2025. "Zwischen Profit und Politik – Marken jenseits der Ökonomie," Springer Books, in: Marken in der Zeitenwende, chapter 7, pages 89-107, Springer.
- Daniel Neye & Joachim Bongard, 2025. "Von Menschen und Maschinen – Markenführung im Zeitalter künstlicher Intelligenz," Springer Books, in: Marken in der Zeitenwende, chapter 8, pages 109-127, Springer.
- Daniel Neye & Joachim Bongard, 2025. "Inside-Out: Vision, Mission, Purpose – Zukunftsweisende Einflussfaktoren aus der Markenperspektive," Springer Books, in: Marken in der Zeitenwende, chapter 9, pages 131-152, Springer.
- Daniel Neye & Joachim Bongard, 2025. "Outside-In: Von Politik bis Ökologie – Zukunftsweisende Einflussfaktoren aus der Umweltperspektive," Springer Books, in: Marken in der Zeitenwende, chapter 10, pages 153-167, Springer.
- Daniel Neye & Joachim Bongard, 2025. "Unsicherheiten begegnen: Das Denken in Szenarien," Springer Books, in: Marken in der Zeitenwende, chapter 11, pages 169-181, Springer.
- Daniel Neye & Joachim Bongard, 2025. "Die Synthese aus Inhalt und Prozess: Das Brand-Loop-Modell als integrativ-iterativer Prozess zukünftiger Markenentwicklung," Springer Books, in: Marken in der Zeitenwende, chapter 12, pages 183-190, Springer.
- Daniel Neye & Joachim Bongard, 2025. "Schöne neue Welt: From Purpose to Progress (to Prosperity)," Springer Books, in: Marken in der Zeitenwende, chapter 13, pages 191-216, Springer.
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