Conference Proceedings Trends in Business Communication 2024
Editor
- Peter Schneckenleitner(University of Applied Sciences)Wolfgang Reitberger(University of Applied Sciences)Alexandra Brunner-Sperdin(University of Applied Sciences)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), 2025. "Conference Proceedings Trends in Business Communication 2024," Springer Books, Springer, number 978-3-658-47793-6, December.
Handle: RePEc:spr:sprbok:978-3-658-47793-6
DOI: 10.1007/978-3-658-47793-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Uta Fessler-Purkarthofer & Kristina Kampfer & Alena Langs, 2025. "The Power of Femvertising: Boosting Customers’ Willingness to Pay," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2024, pages 1-14, Springer.
- Uta Fessler-Purkarthofer & Peter Schneckenleitner, 2025. "Future Skills and Requirements for the Next Generation of Marketing Communication Experts," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2024, pages 15-29, Springer.
- Karolin Frohnert, 2025. "A More Effective Kind of Influencer? The Podcaster-Listener Relationship and the Perceived Proximity of Hosts," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2024, pages 31-51, Springer.
- Tanja Hahn & Mario Jooss, 2025. "Influence of Social Media to Strengthen Brand Loyalty of Concert Ticket Platforms," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2024, pages 53-74, Springer.
- Lukas Hartleif, 2025. "An LLM-centred Lens on Generative AI in Marketing," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2024, pages 75-91, Springer.
- Sabrina Kaiser & Peter Schneckenleitner, 2025. "The Influence of Public Opinion on CBDC Marketing: A Sentiment Analysis," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2024, pages 93-121, Springer.
- Wai Ki Liang & Dagnachew Senbeto & Sven Dahms & David Corkindale, 2025. "Understanding How Value Perception Changes in Response to Electronic Word-Of-Mouth," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2024, pages 123-143, Springer.
- Lisa Madita Pall & Christina Ortner, 2025. "Employer Branding, Social Media, Generation Z: How Social Media Can Be Used to Reach Apprentices in Austria," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2024, pages 145-167, Springer.
- Christoph Rothe, 2025. "Memes as Weapons in War—A Qualitative Reception Survey on the Effect of Political Meme Communication by the Ukrainian Government on Twitter About the War with Russia," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2024, pages 169-190, Springer.
- Peter Schneckenleitner, 2025. "Digital Communication of the Austrian State Parliaments—An Analysis," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2024, pages 191-210, Springer.
- Peter Schneckenleitner & Isabella Wild, 2025. "Beyond Attention: The Use of Distractors in Webshops," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2024, pages 211-225, Springer.
- Erion Shehu & Arjan Shumeli & Enxhi Shehu, 2025. "The Influence of Foreign Language Labels on Milk Packaging among Albanian Consumers: The Moderating Role of Ethnocentrism," Springer Books, in: Peter Schneckenleitner & Wolfgang Reitberger & Alexandra Brunner-Sperdin (ed.), Conference Proceedings Trends in Business Communication 2024, pages 227-250, Springer.
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