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My bibliography Save this bookThe Seven Principles of WOM and Buzz Marketing
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Suggested Citation
DOI: 10.1007/978-3-642-02109-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Panos Mourdoukoutas & George J. Siomkos, 2009. "Introduction: How to Cross the Tipping Point," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 1-8, Springer.
- Panos Mourdoukoutas & George J. Siomkos, 2009. "Principle 1: Begin with the Consumer," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 9-17, Springer.
- Panos Mourdoukoutas & George J. Siomkos, 2009. "Principle 2: Be Innovative," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 19-26, Springer.
- Panos Mourdoukoutas & George J. Siomkos, 2009. "Principle 3: Target the Right Group," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 27-39, Springer.
- Panos Mourdoukoutas & George J. Siomkos, 2009. "Principle 4: Create the Right Message," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 41-50, Springer.
- Panos Mourdoukoutas & George J. Siomkos, 2009. "Principle 5: Find the Right Context," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 51-60, Springer.
- Panos Mourdoukoutas & George J. Siomkos, 2009. "Principle 6: Launch a WOM Campaign," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 61-75, Springer.
- Panos Mourdoukoutas & George J. Siomkos, 2009. "Principle 7. Turn WOM into Buzz," Springer Books, in: The Seven Principles of WOM and Buzz Marketing, chapter 0, pages 77-94, Springer.
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