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The Dark Side of Marketing

Author

Listed:
  • Pawan Kumar

    (Lovely Professional University)

  • Sumesh Singh Dadwal

    (London Southbank University)

  • Sanjay Modi

    (Lovely Professional University)

  • Arsalan Mujahid Ghouri

    (London Southbank University)

  • Hamid Jahankhani

    (Northumbria University)

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Suggested Citation

  • Pawan Kumar & Sumesh Singh Dadwal & Sanjay Modi & Arsalan Mujahid Ghouri & Hamid Jahankhani, 2025. "The Dark Side of Marketing," Springer Books, Springer, number 978-3-031-94946-3, January.
    • Handle: RePEc:spr:sprbok:978-3-031-94946-3
    DOI: 10.1007/978-3-031-94946-3
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