The Marketing Firm, Volume I
Editor
- Valdimar Sigurdsson(Reykjavik University)Gordon R. Foxall(Cardiff University)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-91595-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Valdimar Sigurdsson & Gordon R. Foxall, 2025. "Theoretical Insights and Empirical Progression Within the Theory of the Marketing Firm: An Interdisciplinary Approach," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume I, chapter 1, pages 1-4, Springer.
- Gordon R. Foxall, 2025. "The Theory of the Marketing Firm Comes of Age," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume I, chapter 2, pages 5-65, Springer.
- Mohammed Hussen Alemu & Valdimar Sigurdsson & Asle Fagerstrøm & Gordon R. Foxall, 2025. "Developing the E-commerce Sector for the Fishery Industry: What Business Are We Really in?," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume I, chapter 3, pages 67-109, Springer.
- Nils Magne Larsen & Valdimar Sigurdsson & Jørgen Breivik & Asle Fagerstrøm & Gordon R. Foxall, 2025. "The Marketing Firm: Retailer and Consumer Contingencies," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume I, chapter 4, pages 111-142, Springer.
- Asle Fagerstrøm & Liv Marie Bendheim & Valdimar Sigurdsson & Sanchit Pawar & Gordon R. Foxall, 2025. "The Marketing Firm and Co-creation: An Empirical Study of Marketer and Customer’s Co-creation Process," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume I, chapter 5, pages 143-165, Springer.
- Asle Fagerstrøm & Liv Marie Bendheim & Valdimar Sigurdsson & Gordon R. Foxall & Sanchit Pawar, 2025. "The Marketing Firm and Co-creation: The Case of Co-creation by LEGO™," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume I, chapter 6, pages 167-185, Springer.
- Valdimar Sigurdsson & Nils Magne Larsen & Arna Dogg Sigfusdottir & Asle Fagerstrøm & Mohammed Hussen Alemu & Michal Folwarczny & Gordon R. Foxall, 2025. "The Relationship Between the Firm’s Social Media Strategy and the Consumers’ Engagement Behaviour in Aviation," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume I, chapter 7, pages 187-224, Springer.
- Moutaz Haddara & Jenny Hsieh & Asle Fagerstrøm & Niklas Eriksson & Valdimar Sigurdsson, 2025. "Exploring Customer Online Reviews for New Product Development: The Case of Identifying Reinforcers in the Cosmetic Industry," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume I, chapter 8, pages 225-293, Springer.
- Andressa A. Bonafé-Pontes & Jorge M. Oliveira-Castro & Gordon R. Foxall, 2025. "When Individuals Behave as Marketing Firms: Probability Discounting and Reputation in Peer-to-Peer Markets," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume I, chapter 9, pages 295-309, Springer.
- Rafael Barreiros Porto & Gordon R. Foxall, 2025. "Marketing Firm Performance: When Does Marketing Lead to Financial Gains?," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume I, chapter 10, pages 311-340, Springer.
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