The Marketing Firm, Volume II
Editor
- Valdimar Sigurdsson(Reykjavik University)Gordon R. Foxall(Cardiff University)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-91591-8
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Book Chapters
The following chapters of this book are listed in IDEAS- Valdimar Sigurdsson & Gordon R. Foxall, 2025. "Introduction to Case Studies on the Theory of the Marketing Firm," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume II, pages 1-4, Springer.
- Gordon R. Foxall, 2025. "Contextual and Intentional Systems in the Theory of the Marketing Firm: Bilateral Contingency, Metacontingency, and Intentional Behaviourism," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume II, pages 5-28, Springer.
- Gholamhossein Kazemi & Asle Fagerstrøm & Valdimar Sigurdsson & Sameer Mittal & Lester Allan Lasrado & Karan Menon & Hannu Kärkkäinen, 2025. "Outcome-Based Contracts’ Design-Related Criteria Impacts on the Manufacturer’s Nexus of Bilateral Contingencies Using the Theory of the Marketing Firm," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume II, pages 29-61, Springer.
- Jorge M. Oliveira-Castro & Carla Peixoto Borges & Rafael Barreiros Porto & Patrícia Luque Carreiro & Elisa Vieira Leonel & Fábio Lúcio Koleski, 2025. "The Theory of the Marketing Firm and Regulatory Affairs: Evaluating Consumer Relationship Practices of Service Providers," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume II, pages 63-87, Springer.
- Nils Magne Larsen & Valdimar Sigurdsson & Jørgen Breivik, 2025. "Servicing In-store Shopping Journeys in Retailing: Competing Multi-lateral Contingencies," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume II, pages 89-130, Springer.
- Asle Fagerstrøm & Valdimar Sigurdsson & Ravi Vatrapu & Jørgen Otre Størksen & Vishnu Menon, 2025. "The Marketing Firm and Co-Innovation: The Case of the Banking and Finance Industry," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume II, pages 131-155, Springer.
- Nikola Ljusic & Asle Fagerstrøm & Erik Arntzen, 2025. "Technology-Enabled Healthy Food Labels in the Interaction Between the Marketing Firm and Consumers," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume II, pages 157-190, Springer.
- Sanchit Pawar & Valdimar Sigurdsson & Asle Fagerstrøm, 2025. "The Marketing Firm and the Consumerate: Predicting Motivating Functions Using Neurophysiology," Springer Books, in: Valdimar Sigurdsson & Gordon R. Foxall (ed.), The Marketing Firm, Volume II, pages 191-209, Springer.
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