Printed from https://ideas.repec.org/b/spr/sprbok/978-3-031-80859-3.html
My bibliography
Save this book
Brands, Branding, and Consumerism
Editor
- Ayantunji Gbadamosi(University of East London)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-80859-3
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Ayantunji Gbadamosi, 2025. "Branding, Consumerism, and Contemporary Marketing: A Critical Perspective," Springer Books, in: Ayantunji Gbadamosi (ed.), Brands, Branding, and Consumerism, chapter 0, pages 1-33, Springer.
- Kareem Folohunso Sani & Ayantunji Gbadamosi, 2025. "Brands and Psychological Influences on Consumer Behaviour," Springer Books, in: Ayantunji Gbadamosi (ed.), Brands, Branding, and Consumerism, chapter 0, pages 35-114, Springer.
- Vishwas Maheshwari & Elizabeth Larner & Mirage Islam & Hannah Burchell & Magdalena Marchowska-Raza, 2025. "Consumers, Identity, and Brand Personality," Springer Books, in: Ayantunji Gbadamosi (ed.), Brands, Branding, and Consumerism, chapter 0, pages 115-147, Springer.
- Palesa Makhetha-Kosi & Ntswaki Matlala & Knowledge Shumba & Richard Shambare, 2025. "Social Media, Reference Groups, and Their Brands," Springer Books, in: Ayantunji Gbadamosi (ed.), Brands, Branding, and Consumerism, chapter 0, pages 149-181, Springer.
- Hsiao-Pei Yang & Rasha ElGendi & Mostafa Mahmoud Kamel Saadeldin & Rana Samir, 2025. "Consumer Culture, Sub-cultures, and the Dynamics of the Contemporary Branding," Springer Books, in: Ayantunji Gbadamosi (ed.), Brands, Branding, and Consumerism, chapter 0, pages 183-221, Springer.
- Ayantunji Gbadamosi & David Bamber & Kareem Folohunso Sani & Roshan Panditharathna & Md Ismil Hossain & Cedric Aimal Edwin, 2025. "Tourism, Place Branding, and Consumer Behaviour," Springer Books, in: Ayantunji Gbadamosi (ed.), Brands, Branding, and Consumerism, chapter 0, pages 223-273, Springer.
- Gift Donga & Tendai Chimucheka & Richard Shambare, 2025. "Brands, Branding and Young Consumer Behaviour," Springer Books, in: Ayantunji Gbadamosi (ed.), Brands, Branding, and Consumerism, chapter 0, pages 275-309, Springer.
- Kathy-Ann Fletcher & Christiana Stephen, 2025. "Luxury Brands in Dynamic Times," Springer Books, in: Ayantunji Gbadamosi (ed.), Brands, Branding, and Consumerism, chapter 0, pages 311-344, Springer.
- Diliara Mingazova & Alshaimaa Bahgat Alanadoly & Suha Fouad Salem, 2025. "Ethics, Brands and Sustainable Consumption," Springer Books, in: Ayantunji Gbadamosi (ed.), Brands, Branding, and Consumerism, chapter 0, pages 345-376, Springer.
- Ntswaki Matlala & Knowledge Shumba & Tendai Chimucheka, 2025. "The Roles of Brands in Consumer Protection," Springer Books, in: Ayantunji Gbadamosi (ed.), Brands, Branding, and Consumerism, chapter 0, pages 377-406, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprbok:978-3-031-80859-3. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.