Agritourism Marketing in Africa
Editor
- Brighton Nyagadza(York St John University)Farai Chigora(Africa University)Azizul Hassan(Tourism Consultants Network)Abu Bashar(University of Bahrain)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Brighton Nyagadza & Farai Chigora & Azizul Hassan & Abu Bashar (ed.), 2025. "Agritourism Marketing in Africa," Springer Books, Springer, number 978-3-031-78682-2, March.
Handle: RePEc:spr:sprbok:978-3-031-78682-2
DOI: 10.1007/978-3-031-78682-2Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.Book Chapters
The following chapters of this book are listed in IDEAS- Patient Rambe & Mamoipone Elisa Masupa, 2025. "Artificial Intelligence (AI) and Agritourism: Implications for Entrepreneurial Firms in Emerging Contexts," Springer Books, in: Brighton Nyagadza & Farai Chigora & Azizul Hassan & Abu Bashar (ed.), Agritourism Marketing in Africa, chapter 0, pages 1-51, Springer.
- Edward Mudzimba & Kudakwashe Peter Mashero, 2025. "The Metaverse and Agritourism Marketing in Africa: Benefits, Challenges, and the Future," Springer Books, in: Brighton Nyagadza & Farai Chigora & Azizul Hassan & Abu Bashar (ed.), Agritourism Marketing in Africa, chapter 0, pages 53-77, Springer.
- Tendai Shelton Muwani & Njodzi Ranganai & Chipo Katsande & Gracious Mutipforo & Prosper Tafadzwa Denhere, 2025. "Rethinking Agritourism Marketing in Africa: A Look Through the Lens of Artificial Intelligence," Springer Books, in: Brighton Nyagadza & Farai Chigora & Azizul Hassan & Abu Bashar (ed.), Agritourism Marketing in Africa, chapter 0, pages 79-102, Springer.
- Julius Tapera & Rahabhi Mashapure & Bronson Mutanda & Admire Mthombeni & Purity Hamunakwadi, 2025. "Adoption of Agritourism Digital Marketing Technologies as a Strategy for Enhancing Sustainable Development in African Economies," Springer Books, in: Brighton Nyagadza & Farai Chigora & Azizul Hassan & Abu Bashar (ed.), Agritourism Marketing in Africa, chapter 0, pages 103-134, Springer.
- Dumisani Rumbidzai Muzira & Blessing Chifamba & Constance Chifamba, 2025. "Agritourism Development and Digital Marketing," Springer Books, in: Brighton Nyagadza & Farai Chigora & Azizul Hassan & Abu Bashar (ed.), Agritourism Marketing in Africa, chapter 0, pages 135-151, Springer.
- Tendai Chibaya & Zibanai Zhou, 2025. "Leveraging Digital Marketing Platforms for Sustainable Agritourism Development in Southern Africa: The Case of Zimbabwe’s Agritourism Sector," Springer Books, in: Brighton Nyagadza & Farai Chigora & Azizul Hassan & Abu Bashar (ed.), Agritourism Marketing in Africa, chapter 0, pages 153-180, Springer.
- Theo Tsokota & Fainos Chokera & Melody Maseko, 2025. "Ethical Considerations in Digital and Social Media Marketing of Agritourism in Developing African Countries: A Context of Selected SADC Countries," Springer Books, in: Brighton Nyagadza & Farai Chigora & Azizul Hassan & Abu Bashar (ed.), Agritourism Marketing in Africa, chapter 0, pages 181-212, Springer.
- Promise Zvavahera, 2025. "Leveraging Disruptive Technologies to Promote Agritourism Experiences in Rural Zimbabwe," Springer Books, in: Brighton Nyagadza & Farai Chigora & Azizul Hassan & Abu Bashar (ed.), Agritourism Marketing in Africa, chapter 0, pages 213-234, Springer.
- Theo Tsokota & Doreen Nkala & Chipo Mutongi, 2025. "Customers’ Incivility in Digital and Social Media Marketing Platforms: Implications for Agritourism Business Growth in Zimbabwe," Springer Books, in: Brighton Nyagadza & Farai Chigora & Azizul Hassan & Abu Bashar (ed.), Agritourism Marketing in Africa, chapter 0, pages 235-259, Springer.
- Raymond Mapuranga & Sharon Chisango & Desderio Chavunduka, 2025. "Digital and Social Media Marketing for Sustainable Agritourism," Springer Books, in: Brighton Nyagadza & Farai Chigora & Azizul Hassan & Abu Bashar (ed.), Agritourism Marketing in Africa, chapter 0, pages 261-285, Springer.
- Gracious Mutipforo & Tendai Shelton Muwani & Chipo Katsande & Njodzi Ranganai & Prosper Tafadzwa Denhere & Samuel Mugijima, 2025. "Data-Powered Social Media Marketing and Agritourism: A Catalyst for Rebranding African Tourism," Springer Books, in: Brighton Nyagadza & Farai Chigora & Azizul Hassan & Abu Bashar (ed.), Agritourism Marketing in Africa, chapter 0, pages 287-318, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprbok:978-3-031-78682-2. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.