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Green Marketing und Unternehmertum
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Suggested Citation
DOI: 10.1007/978-3-031-76100-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Arne Nygaard, 2025. "Grüne Transition zu einer nachhaltigen und zirkulären Wirtschaft," Springer Books, in: Green Marketing und Unternehmertum, chapter 0, pages 1-15, Springer.
- Arne Nygaard, 2025. "Geschäftsethik, die Stakeholder-Perspektive und zirkuläre Geschäftsmodelle," Springer Books, in: Green Marketing und Unternehmertum, chapter 0, pages 17-38, Springer.
- Arne Nygaard, 2025. "Grüne Preis- und Produktstrategie," Springer Books, in: Green Marketing und Unternehmertum, chapter 0, pages 39-69, Springer.
- Arne Nygaard, 2025. "Grüne Promotion und Marketingkommunikation," Springer Books, in: Green Marketing und Unternehmertum, chapter 0, pages 71-92, Springer.
- Arne Nygaard, 2025. "Grünes Lieferkettenmanagement (Place)," Springer Books, in: Green Marketing und Unternehmertum, chapter 0, pages 93-111, Springer.
- Arne Nygaard, 2025. "Stakeholder-Analyse und Zertifizierungsstrategie," Springer Books, in: Green Marketing und Unternehmertum, chapter 0, pages 113-125, Springer.
- Arne Nygaard, 2025. "Grüne SWOT-Analyse," Springer Books, in: Green Marketing und Unternehmertum, chapter 0, pages 127-153, Springer.
- Arne Nygaard, 2025. "Grüne Segmentierung, Zielgruppenansprache und strategische Positionierung," Springer Books, in: Green Marketing und Unternehmertum, chapter 0, pages 155-173, Springer.
- Arne Nygaard, 2025. "Authentizität, Blockchain-Technologie und grünes Marketing," Springer Books, in: Green Marketing und Unternehmertum, chapter 0, pages 175-186, Springer.
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