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Marketing and Channel Management for Low Brand Equity Firms

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  • Gary L. Frazier

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  • Gary L. Frazier, 2026. "Marketing and Channel Management for Low Brand Equity Firms," Management for Professionals, Springer, number 978-3-032-19112-0, January.
    • Handle: RePEc:spr:mgmtpr:978-3-032-19112-0
    DOI: 10.1007/978-3-032-19112-0
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