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Designing Luxury Brands
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-54093-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Diana Derval, 2024. "Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading," Management for Professionals, in: Designing Luxury Brands, edition 0, chapter 1, pages 1-17, Springer.
- Diana Derval, 2024. "Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration," Management for Professionals, in: Designing Luxury Brands, edition 0, chapter 2, pages 19-34, Springer.
- Diana Derval, 2024. "Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury," Management for Professionals, in: Designing Luxury Brands, edition 0, chapter 3, pages 35-54, Springer.
- Diana Derval, 2024. "Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion," Management for Professionals, in: Designing Luxury Brands, edition 0, chapter 4, pages 55-70, Springer.
- Diana Derval, 2024. "Creating Game-Changers, Sustainable Luxury, and Beauty OCD," Management for Professionals, in: Designing Luxury Brands, edition 0, chapter 5, pages 71-87, Springer.
- Diana Derval, 2024. "Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors," Management for Professionals, in: Designing Luxury Brands, edition 0, chapter 6, pages 89-105, Springer.
- Diana Derval, 2024. "Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success," Management for Professionals, in: Designing Luxury Brands, edition 0, chapter 7, pages 107-121, Springer.
- Diana Derval, 2024. "Creating a Unique Style, Affordable Luxury, and the Magnetic Sense," Management for Professionals, in: Designing Luxury Brands, edition 0, chapter 8, pages 123-142, Springer.
- Diana Derval, 2024. "Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements," Management for Professionals, in: Designing Luxury Brands, edition 0, chapter 9, pages 143-164, Springer.
- Diana Derval, 2024. "Reaching Luxury Shoppers, Travel Retail, and the Sense of Time," Management for Professionals, in: Designing Luxury Brands, edition 0, chapter 10, pages 165-192, Springer.
- Diana Derval, 2024. "Building Iconic Luxury Brands, GenAI, and the Gift of Foresight," Management for Professionals, in: Designing Luxury Brands, edition 0, chapter 11, pages 193-210, Springer.
- Diana Derval, 2024. "Finding the Right Influencers, KOLs, and the Sense of Smell," Management for Professionals, in: Designing Luxury Brands, edition 0, chapter 12, pages 211-225, Springer.
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