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A conceptual study on the Influence of perceived risk on grocery private label brands purchase intentions: A South African context

Author

Listed:
  • Sbonelo Gift Ndlovu

    (North-West University, South Africa)

  • Luis Camacho

    (Empire State University, USA)

  • Marius Potgieter

    (North-West University, South Africa)

Abstract

This conceptual study examines the influence of perceived risk on private grocery label brands' purchase intentions. The study reviews the literature on perceived risks and examines how they might affect consumer purchase intentions. In reviewing the literature, extensive developments on perceived risk influence on private grocery label brands' purchase intentions over time were observed, explored, and synthesized. Perceived quality, value, familiarity, functional, financial, and social risk were analyzed. This study adopted the attribution theory to understand the influence of perceived risks. The attribution theory suggests that consumer behavior can result from internal and external attribution affecting purchasing behaviors. The databases, Google Scholar, ScienceDirect, Research Gate, EBSCOHost, and other most recent published grocery retail reports were used in this conceptual study. The findings suggest that certain perceived risks can influence private grocery label brands' purchase intentions. However, this is different across different markets.

Suggested Citation

  • Sbonelo Gift Ndlovu & Luis Camacho & Marius Potgieter, 2023. "A conceptual study on the Influence of perceived risk on grocery private label brands purchase intentions: A South African context," ABEM Conference Proceedings, Academy of Business and Emerging Markets (ABEM), Canada, number 023462, July.
    • Handle: RePEc:ris:abemcp:023462
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