Sustainability Of Food Vending Machines In Singapore

Food vending machines in Singapore are viewed as an initiative targeted at addressing manpower shortages in the food and beverage industry and is reshaping purchasing experience of consumers. Given the extensive research emphasized on interpersonal purchases and self-serving technology, a myriad of explorations pertaining to the interaction between consumers and food vending machines needs to be conducted. The objective of this research is to determine the sustainability of food vending machines in Singapore. Sustainability here is attributed to Singapore’s acceptance and satisfaction of food vending machines. Particularly, this research describes the results of a technology acceptance model and critical incident study based on a simple random sample of usable incidents involving food vending machines through online and face-to-face surveys. The results of this study suggest that while some factors affecting the acceptance of food vending machines are aligned with the technology acceptance model, such factors appear to be of less significance. The taste and quality of food are more significant contributors towards consumers’ satisfactory/dissatisfactory experiences.