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The concept of 'Jugaad': Evidence from innovations at the bottom of the pyramid in India

Author

Listed:
  • Abhinav Chaturvedi

    (Bennett University, India)

  • Smitu Malhotra

    (XLRI Jamshedpur, India)

  • Mukesh Chaturvedi

    (NIFTEM Sonepat, India)

Abstract

Jugaad is always referred to as a creative improvisation, quick fix, and has many other positive and negative connotations attached to it. Many different views are given in respect to what is Jugaad, many link it with frugality, some say it’s the mind-set, which is all about flexibility, making breakthrough innovations; many regard it as makeshift arrangements and so on. How the ingenious individual is able to come up with ideas, which are nowadays on the verge of being patented in countries like India, is an interesting phenomenon. However, the interesting bit is how Jugaad originated and what is its concept is an area important to explore. In this paper we try to with the help of content analysis of common examples try to bring out the concept. The result of the study based on qualitative methodology helps to explain Jugaad as a confluence of the constructs: (1) Bounded Situation, (2) Cognitive Style, and (3) Improvised Artefact.

Suggested Citation

  • Abhinav Chaturvedi & Smitu Malhotra & Mukesh Chaturvedi, 2017. "The concept of 'Jugaad': Evidence from innovations at the bottom of the pyramid in India," ABEM Conference Proceedings, Academy of Business and Emerging Markets (ABEM), Canada, number 023198, January.
    • Handle: RePEc:ris:abemcp:023198
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