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Beekeeping commercialization in Tanzania through business model structure: A critical review of the literature

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  • Nicholaus Tutuba

    (Mzumbe University, Tanzania)

  • Jasinta Msamula

    (Mzumbe University, Tanzania)

Abstract

commercialization is not yet fully utilized. This study intents to analyze the business model structure as a platform for beekeeping commercialization in Tanzanian. The study uses a business model theory. This is an architecture of the value creation, delivery, and capture mechanisms. Business models are considered to serve to commercialize innovations, as they allow firms to capture value. Moreover, the study uses a qualitative literature review approach in which different works of literature covering business models [innovation], and beekeeping were reviewed. By using a content analysis approach, every content of the business model is analyzed to point out potential factors and building blocks that can be used to build an effective model for the beekeeping sector. Five business models are analyzed: cooperative, tripartite, collection center, warehouse receipt system, and contract farming. In conclusion, beekeeping in Tanzania is still operating through informal structures. However, to commercialize the sector a partnership model is proposed. Furthermore, since little has been written about the use of the business model to commercialize beekeeping activities, this study addresses this gap. It put forward a theoretical building block for business model structure in beekeeping sector.

Suggested Citation

  • Nicholaus Tutuba & Jasinta Msamula, 2018. "Beekeeping commercialization in Tanzania through business model structure: A critical review of the literature," ABEM Conference Proceedings, Academy of Business and Emerging Markets (ABEM), Canada, number 023180, January.
    • Handle: RePEc:ris:abemcp:023180
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