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The industry architecture: A value creation and value appropriation model for industries in emerging markets

Author

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  • Nicholaus Tutuba

    (Mzumbe University, Tanzania)

  • Jasinta Msamula

    (Mzumbe University, Tanzania)

  • Hawa Tundui

    (Mzumbe University, Tanzania)

Abstract

How does industry architecture drive value creation and value appropriation in the reliant industry? This qualitative exploratory study intends to analyze the industrial architecture through the business model canvas of existing firms in the beekeeping industry in Tanzania. The study uses a business model theory: an architecture of the value creation, delivery, and capture mechanisms. By using the interpretative data analysis approach, we analyzed the value chain of existing firms in the beekeeping industry focusing on the division of work (i.e. who does what), and value appropriation (i.e. who gets what.) In conclusion, for beekeeping industry architecture to create and capture value requires a collaborative construction of the business model by industry actors with different assets (even if they are generic) and competencies. The study contributes to the theoretical and empirical literature on industry architecture and the business model by positing that firms' ability to successfully create and capture value depends not only on non-generic assets but also on generic assets, capabilities and industry architecture.

Suggested Citation

  • Nicholaus Tutuba & Jasinta Msamula & Hawa Tundui, 2019. "The industry architecture: A value creation and value appropriation model for industries in emerging markets," ABEM Conference Proceedings, Academy of Business and Emerging Markets (ABEM), Canada, number 023172, January.
    • Handle: RePEc:ris:abemcp:023172
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