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Innovativeness as a competitive advantage for SMMEs in South Africa

Author

Listed:
  • Godknows Gomwe

    (North-West University, South Africa)

  • Marius Potgieter

    (North-West University, South Africa)

  • Alpheaus Litheko

    (North-West University, South Africa)

Abstract

Digital business innovation can result in a competitive advantage for small, medium and micro-organizations SMMEs. This study explores the obstacles SMMEs face in South Africa. Registered SMMEs served as the study population, and a non-probability sample was selected for in-depth interviews to obtain the qualitative data. The findings indicate that SMMEs adopt innovation for management support, funding, employee motivation, staff education and training, and internal environment commitment. SMMEs support employees' innovation efforts, and find ways to increase the flow of financing for innovation implementation and commit to creating a healthy workplace culture. It is important for SMMEs to be competitive and augment their ability to innovate businesses, products, processes, markets and human capital skills through education and training to be able to stay abreast with new developments in the field of digital business.

Suggested Citation

  • Godknows Gomwe & Marius Potgieter & Alpheaus Litheko, 2023. "Innovativeness as a competitive advantage for SMMEs in South Africa," ABEM Conference Proceedings, Academy of Business and Emerging Markets (ABEM), Canada, number 023165, January.
    • Handle: RePEc:ris:abemcp:023165
    DOI: 10.5281/zenodo.8137199
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