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The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution

  • Donald A. Norman

    ()

    (Northwestern University)

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    Technologies have a life cycle, says Donald A. Norman, and they must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exalting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight. In this book Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer is to develop information appliances that fit people's needs and lives. To do this, companies have to change the way they develop products. They need to start with an understanding of people: user needs first, technology last—the opposite of how things are done now.

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    This book is provided by The MIT Press in its series MIT Press Books with number 0262640414 and published in 1999.
    Volume: 1
    Edition: 1
    ISBN: 0-262-64041-4
    Handle: RePEc:mtp:titles:0262640414
    Contact details of provider: Web page: http://mitpress.mit.edu

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