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La Cadena de Valor en Turismo

  • Rosa Isabel R. de Duque
  • Rafael Riveros Plazas
  • Marta Lucía Vélez Rivas
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    El documento tiene como objetivo reflexionar sobre la Cadena de Valor como factor dinamizador de la competitividad de las empresas del sector turístico. Se presenta un marco conceptual que aborda los temas de cadena productiva y de valor; la competitividad sistémica y el capital social como factores que inciden en la productividad de las empresas y el posicionamiento de los destinos turísticos. Esta orientación teórica se ve complementada con la información aportada por los empresarios turísticos que fueron asistidos técnicamente en busca de su integración y alianzas estratégicas. También se propone una metodología para la conformación y consolidación de la Cadena de Valor, además de algunos indicadores para su seguimiento. El propósito de los autores es aportar a la reflexión sobre la importancia de la aplicación de los principios de la Cadena de Valor para el fortalecimiento de las empresas del sector turístico y el aumento de la competitividad de los destinos.

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    This book is provided by Universidad Externado de Colombia, Facultad de Administración de Empresas Turísticas y Hoteleras in its series Books with number 17 and published in 2012.
    Volume: 1
    Edition: 1
    ISBN: 978-958-710-772-2
    Handle: RePEc:ext:hotele:17
    Contact details of provider: Web page:

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