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Hacia una comprensión de la gestión estratégica en las empresas colombianas: el caso del sector de la construcción

Listed author(s):
  • Hortensia Manrique de Llinás
Registered author(s):

    El presente texto contiene los resultados del proyecto de investigación La gestión estratégica en las empresas del sector de la construcción, de la línea de investigación sobre estrategia, de la Facultad de Administración de Empresas de la Universidad Externado de Colombia. El proyecto se planteó como objetivos indagar acerca de la forma como las empresas del sector edificador definen las estrategias para marcar un rumbo a su gestión a corto, mediano y largo plazo, para establecer una diferenciación en el mercado y poder incrementar su capacidad competitiva. Así como, el papel que desempeñó la gestión estratégica en el impacto que la recesión económica de finales del siglo pasado tuvo en las empresas analizadas.

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    This book is provided by Universidad Externado de Colombia, Facultad de Administración de Empresas in its series Books with number 24 and published in 2007.
    Volume: 1
    Edition: 1
    ISBN: 958-710-179-9
    Handle: RePEc:ext:admone:24
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