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Diálogos Gerenciales n.º 5

Listed author(s):
  • Hortensia Manrique de Llinás
  • Luz Sofía Méndez
Registered author(s):

    Este proyecto tiene como objetivo indagar la forma como las empresas del sector definen las estrategias para marcar un rumbo a su gestión a corto, mediano y largo plazos, para establecer una diferenciación en el mercado y poder incrementar su capacidad competitiva. De igual forma, busca analizar el papel que desempeñó la gestión estratégica en el impacto que la recesión económica de finales del siglo pasado tuvo en las empresas analizadas.

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    This book is provided by Universidad Externado de Colombia, Facultad de Administración de Empresas in its series Books with number 18 and published in 2006.
    Volume: 1
    Edition: 1
    ISBN: 958-710-103-0
    Handle: RePEc:ext:admone:18
    Contact details of provider: Web page:

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