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Desmaterialización. Sistemas producto-servicio una estrategia diferente de negocios

Listed author(s):
  • Alejandro Boada Ortiz
  • Oksana Mont
Registered author(s):

    Pensar las empresas y hacer propuestas que signifiquen mejoras en todos sus niveles de acción, teniendo como marco de referencia la sostenibilidad, requiere una gran dosis de creatividad y atrevimiento, esto por dos razones básicas: cuando pensamos en la sostenibilidad siempre está presente un conjunto de ideas e imágenes que hemos construido a fuerza de aceptar conceptos que, sin mayores discusiones, van moldeando la aproximación y construcción de nuestras realidades. Esta primera razón engendra la segunda: en la mayoría de las empresas, la sostenibilidad se limita a la prevención y el manejo de vertimientos, emisiones y residuos sólidos, generando una gran cantidad de acciones que tienen en lo económico su gran dinamizador.

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    This book is provided by Universidad Externado de Colombia, Facultad de Administración de Empresas in its series Books with number 12 and published in 2005.
    Volume: 1
    Edition: 1
    ISBN: 958-616-982-0
    Handle: RePEc:ext:admone:12
    Contact details of provider: Web page:

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