Natural Fibres Utilisation in ASEAN: Advancing Sustainability in Consumer Products and Green Manufacturing

The study explores the potential of jute and kenaf fibre composites as sustainable alternatives to synthetic materials in Southeast Asia, with a particular focus on Malaysia. Drawing on a comprehensive literature review and experimental analysis, it evaluates the fibre volume fraction and mechanical properties – specifically tensile and flexural strength – of kenaf non-woven and jute woven composites fabricated using the vacuum-assisted resin transfer molding (VARTM) method. The results demonstrate that jute composites achieve a significantly higher fibre volume fraction and, consequently, superior tensile and flexural strength. This performance advantage stems from both the greater fibre loading enabled by the woven jute architecture and the inherent mechanical properties of jute fibres. Building on these findings, the study puts forward targeted policy recommendations for Southeast Asian governments, particularly Malaysia, to accelerate the transition toward natural fibre-based green materials. These recommendations highlight: - Economic diversification, through strengthened agricultural and manufacturing growth; - Environmental benefits, by reducing reliance on fossil fuels and mitigating plastic waste; and - Resource security, by promoting renewable, locally available materials. The report outlines specific initiatives to support small and medium enterprises (SMEs) in adopting natural fibre solutions, including financial incentives, technical assistance, and enabling regulatory frameworks. It also identifies initial strategies for SMEs to access the global market for sustainable materials, such as focusing on niche applications, cultivating eco-friendly branding, and pursuing strategic partnerships. In addition, the study examines the role of composite manufacturing companies in driving innovation, contributing to skilled workforce development, and informing evidence-based government policy. The conclusion emphasises the broader value of the research and recommendations: advancing social progress through rural economic development and public health benefits, fostering industrial growth via material innovation and competitiveness, and ensuring policy alignment with global sustainability objectives. By strategically harnessing the advantages of jute and kenaf composites, Southeast Asia can take meaningful steps toward a more sustainable and resilient future.