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Brand Protection and the Global Risk of Product Counterfeits

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  • Jeremy M. Wilson

Abstract

Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Jeremy M. Wilson (ed.), 2022. "Brand Protection and the Global Risk of Product Counterfeits," Books, Edward Elgar Publishing, number 19701.
    • Handle: RePEc:elg:eebook:19701
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    File URL: https://www.elgaronline.com/view/book/9781839105821/9781839105821.xml
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