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The Economics of the Mass Media

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  • Gillian Doyle

Abstract

The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media – a fact reflected in this unique collection. As more and more economists have turned their attention to media firms and industries, a rich and diverse body of literature has emerged. The articles drawn together in this volume present a survey of the papers that have contributed in important ways to this developing field of enquiry.

Suggested Citation

  • Gillian Doyle (ed.), 2006. "The Economics of the Mass Media," Books, Edward Elgar Publishing, number 1475.
    • Handle: RePEc:elg:eebook:1475
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    File URL: http://www.e-elgar.com/shop/isbn/9781858988115
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    Keywords

    Economics and Finance;

    JEL classification:

    • H0 - Public Economics - - General

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