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Trade Marks and Brands

Editor

Listed:
  • Bently,Lionel
  • Davis,Jennifer
  • Ginsburg,Jane C.

Abstract

Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.

Suggested Citation

  • Bently,Lionel & Davis,Jennifer & Ginsburg,Jane C. (ed.), 2008. "Trade Marks and Brands," Cambridge Books, Cambridge University Press, number 9780521889650.
  • Handle: RePEc:cup:cbooks:9780521889650
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