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The Business Environment of Europe

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  • Guay,Terrence R.

Abstract

The Business Environment of Europe is the first textbook to provide a complete overview of Europe's business landscape, examining the region's diverse economies and government policies within historical, political, and cultural contexts. This well-researched text examines the European Union and select European nations, and leads students to a full understanding of the structure and dynamics of specific industries, the impact of globalization on European companies, and the future challenges facing the region's business environment. Numerous tables, maps, figures, case studies and chapter-specific bibliographies support students with little background knowledge of the subject, and lead them to total mastery of the material. Ideal for business students seeking background on the historical and cultural foundations of European business, and for international studies students seeking specific information on European governments, policies and economics, this introductory textbook provides a comprehensive and interdisciplinary overview of the subject.

Suggested Citation

  • Guay,Terrence R., 2014. "The Business Environment of Europe," Cambridge Books, Cambridge University Press, number 9780521694162.
    • Handle: RePEc:cup:cbooks:9780521694162
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    Cited by:

    1. Michal Fabuš, 2017. "Current development of business environment in Slovakia and Czech Republic," Post-Print hal-01735814, HAL.
    2. Theodore Baird, 2017. "Non-State Actors and the New Intergovernmentalism," Journal of Common Market Studies, Wiley Blackwell, vol. 55(6), pages 1192-1202, November.
    3. Michal Fabuš, 2017. "Current development of business environment in Slovakia and Czech Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(1), pages 127-137, September.

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