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The use of mobile technologies by the elderly as challenges for innovative companies

Author

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  • Daria Wrrukowska

    (University of Szczecin, Poland)

Abstract

TDynamic changes that are taking place in contemporary compa-nies and their environment, development of information and communica-tions technologies (ICT) create new human expectations and needs. Due to the global ageing of societies, increasingly more companies are treating the elderly as a key factor of their success, looking at innovation from the per-spective of customer value and improvement of internal processes. The pur-pose of the article is to formulate the challenges faced by companies in the context of older people, and an attempt to define the attitudes of seniors to-wards innovation in the area of mobile technologies. The study is cross-sec-tional and can be used to create marketing strategies for managers of innova-tive companies operating on the silver consumer market.

Suggested Citation

  • Daria Wrrukowska, 2021. "The use of mobile technologies by the elderly as challenges for innovative companies," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 49(1), pages 123-133, March.
    • Handle: RePEc:znm:journl:v:49:y:2021:i:1:p:123-133
    DOI: 10.25944/znmwse.2021.01.123133
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    File URL: https://zn.mwse.edu.pl/index.php/zn/article/view/749
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    More about this item

    Keywords

    innovations; company innovations; the elderly; silver market; mobile technologies;
    All these keywords.

    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights

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