Significant Factors of Key Parameters for Low Medium Cost Housing Demand in Malaysia

Housing is one of the basic needs for human being. In Malaysia, there are most low cost and low medium cost houses being constructed due to high demand which in line with the fourth strategic objective outlined in the 10th Malaysia plan. The total number of population in Malaysia has increased by 0.17% from 17,563,420 in year 1991 to 27,565,821 in year 2010. Owing to this substantial increased, most of the low-income group cannot afford to own a house. The purpose of this paper is to identify keyparameters of low-medium cost housing demand in Malaysia through questionnaire survey with local experts within the construction industry. Data acquired from the questionnaire survey is analysed using Mean Rank adopted from the Statically Package for Social Science (SPSS). Also the parameters identified are analysed using frequency analysis to determine the frequency and ranking. As a result, eight parameters for medium cost housing demand have been identified rom this study, namely population, economy, household income, ability of buyers, housing prices, politics, land price, and experts from industries. Ranking from experts has indicated that household income as the most prioritised parameter for lost medium cost housing, which are then subsequently followed by population, economy, house price, land price, ability of buyers, experts from industries and politics respectively.