IDEAS home Printed from https://ideas.repec.org/a/zib/zbmecj/v7y2023i1p46-49.html
   My bibliography  Save this article

Facing Security Challenges In Digital Marketing And How To Overcome Them

Author

Listed:
  • Hilda

    (Universitas Tanjungpura, Pontianak, Indonesia)

  • Girang Permata Gusti

    (Universitas Tanjungpura, Pontianak, Indonesia)

Abstract

Digital marketing has become a critical component of modern business strategy, but it has also raised new challenges regarding cybersecurity. This research aims to investigate security challenges in digital marketing and the efforts made to overcome them. The research method used is a quantitative descriptive approach with secondary data collection. Data collected includes industry reports, articles, and previous studies related to cybersecurity in digital marketing. This data is analyzed to identify patterns and trends related to security threats and the strategies used by companies to deal with them. The research results show that digital marketing is faced with various security risks, such as data leaks, cyber-attacks, and fraud. Efforts to overcome these challenges include the use of advanced security technology, employee training on security awareness, and collaboration with third parties who are experts in the field of cybersecurity. This research provides an in-depth understanding of security in digital marketing and provides recommendations for companies to improve their security systems.

Suggested Citation

  • Hilda & Girang Permata Gusti, 2023. "Facing Security Challenges In Digital Marketing And How To Overcome Them," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 7(1), pages 46-49, November.
    • Handle: RePEc:zib:zbmecj:v:7:y:2023:i:1:p:46-49
    DOI: 10.26480/mecj.01.2023.46.49
    as

    Download full text from publisher

    File URL: https://myecommerecejournal.com/wp-content/uploads/2023-issue1/1mecj2023-46-49.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.26480/mecj.01.2023.46.49?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zib:zbmecj:v:7:y:2023:i:1:p:46-49. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Zibeline International Publishing The email address of this maintainer does not seem to be valid anymore. Please ask Zibeline International Publishing to update the entry or send us the correct address (email available below). General contact details of provider: http://myecommerecejournal.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.