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CASE: Reinventing the container shipping industry

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  • Geersbro, Jens
  • Ritter, Thomas

Abstract

Containerized shipping is the backbone of global trade and a pivotal element in modern day globalization. Every year, millions of containers are shipped onboard more than 5.000 container - the main shipping routes being between Asia, Europa and the USA. In 2010, more than 30 million TEUs (twenty foot equivalent units - the common unit in container shipping) were exported from China alone.

Suggested Citation

  • Geersbro, Jens & Ritter, Thomas, 2014. "CASE: Reinventing the container shipping industry," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 7(1), pages 301-305.
    • Handle: RePEc:zbw:fubjbm:96104
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