The role of work-life-balance in effective business management

Purpose: This paper explores the role of work-life balance (WLB) in enhancing employee motivation. It also examines how balancing professional and personal life impacts business management. Design/methodology/approach: The research used a quantitative methodology and an online survey of 102 individuals. It focused on flexible working hours, private medical care, and company cars. Findings: Flexible working hours were the most effective tool for improving WLB. A positive correlation was found between WLB perception and employee motivation. Research limitations/implications: The study is limited to a specific demographic and geographic scope. Future research could explore diverse cultural and occupational contexts. Practical implications: Flexible working hours and private medical care significantly enhance employee satisfaction. These strategies also strengthen employer branding and reduce turnover. Social implications: Promoting WLB can reduce stress and improve societal well-being. Organisations adopting WLB strategies set benchmarks for corporate social responsibility. Originality/value: This study evaluates WLB tools and their impact on employee motivation. It provides valuable insights for HR managers and organisational leaders.