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Consumer Needs - The Base of Attitudes for Purchasing Foreign Products and Brand Products


  • Ma³gorzata Bartosik-Purgat

    (Poznan University of Economics, Poznan, Poland)


Consumer behavior is a popular marketing research area. There are many different factors influencing the way the identities behave. Consumer needs are the first step in the process of consumer behavior, they influence the consumers` decisions and that’s why they form the base for marketing activities of companies. The main purpose of this paper is to show the differences of needs between young consumers from European countries (Poland, Czech Republic, Spain, Portugal, France, Germany, Finland and Great Britain) and their relations to attitudes for buying foreign and brand products.

Suggested Citation

  • Ma³gorzata Bartosik-Purgat, 2008. "Consumer Needs - The Base of Attitudes for Purchasing Foreign Products and Brand Products," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 11(Special C), pages 137-156, December.
  • Handle: RePEc:zag:zirebs:v:11:y:2008:i:sci:p:137-156

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    References listed on IDEAS

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    6. Falvey, Rodney E., 1981. "Commercial policy and intra-industry trade," Journal of International Economics, Elsevier, vol. 11(4), pages 495-511, November.
    7. Grubel, Herbert G & Lloyd, P J, 1971. "The Empirical Measurement of Intra- Industry Trade," The Economic Record, The Economic Society of Australia, vol. 47(120), pages 494-517, December.
    8. Rudolf Loertscher & Frank Wolter, 1980. "Determinants of intra-industry trade: Among countries and across industries," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 116(2), pages 280-293, June.
    9. Helpman, Elhanan, 1981. "International trade in the presence of product differentiation, economies of scale and monopolistic competition : A Chamberlin-Heckscher-Ohlin approach," Journal of International Economics, Elsevier, vol. 11(3), pages 305-340, August.
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