IDEAS home Printed from https://ideas.repec.org/a/zag/zirebs/v11y2008iscip137-156.html
   My bibliography  Save this article

Consumer Needs - The Base of Attitudes for Purchasing Foreign Products and Brand Products

Author

Listed:
  • Ma³gorzata Bartosik-Purgat

    (Poznan University of Economics, Poznan, Poland)

Abstract

Consumer behavior is a popular marketing research area. There are many different factors influencing the way the identities behave. Consumer needs are the first step in the process of consumer behavior, they influence the consumers` decisions and that’s why they form the base for marketing activities of companies. The main purpose of this paper is to show the differences of needs between young consumers from European countries (Poland, Czech Republic, Spain, Portugal, France, Germany, Finland and Great Britain) and their relations to attitudes for buying foreign and brand products.

Suggested Citation

  • Ma³gorzata Bartosik-Purgat, 2008. "Consumer Needs - The Base of Attitudes for Purchasing Foreign Products and Brand Products," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 11(Special C), pages 137-156, December.
  • Handle: RePEc:zag:zirebs:v:11:y:2008:i:sci:p:137-156
    as

    Download full text from publisher

    File URL: http://www.efzg.hr/default.aspx?id=10575
    Download Restriction: Abstract only available on-line

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zag:zirebs:v:11:y:2008:i:sci:p:137-156. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jurica Šimurina). General contact details of provider: http://edirc.repec.org/data/fefzghr.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.