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Quality management of airport services – An analysis of the multifactor structure of customer satisfaction

Author

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  • Josip Mikulić

    (Faculty of Economics & Business, University of Zagreb)

Abstract

The purpose of this paper is to get an insight into the multifactor structure of satisfaction of the customers of a Croatian airport. Based on data from the primary research (n=1053), an importance-performance analysis was conducted that resulted in the categorization of airport services into the satisfaction factors according to Kano’s model of quality. Basic factors, performance factors and excitement factors were identified. The results of this analysis enrich the standard information basis which is obtained through customer satisfaction surveys. Furthermore, they represent a valuable resource for decision-making within the domain of service quality management.

Suggested Citation

  • Josip Mikulić, 2007. "Quality management of airport services – An analysis of the multifactor structure of customer satisfaction," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 19(1), pages 23-42.
    • Handle: RePEc:zag:market:v:19:y:2007:i:1:p:23-42
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