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Estimation of the Product Life Cycle market model

Author

Listed:
  • Bogusław Guzik

Abstract

Przedstawiono zasadnicze podejścia do statystycznego szacowania modelu rynkowego cyklu życia produktu. Omówiono najczęstsze trudności estymacji w związku z niekompletnością (fragmentarycznością) danych statystycznych. Sporo uwagi poświęcono wynikającym z potrzeb praktyki mody- fikacjom modeli tradycyjnych. Opisano budowę modelu cyklu życia produktu za pomocą funkcji typu „wzrost-spadek”. Najogólniejsze, i dające najwięcej możliwości, jest zaproponowane podejście, polegające na szacowaniu modelu segmentowego, złożonego z rosnącej oraz malejącej funkcji logistycznej.

Suggested Citation

  • Bogusław Guzik, 2006. "Estimation of the Product Life Cycle market model," Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, vol. 16(2), pages 31-54.
    • Handle: RePEc:wut:journl:v:2:y:2006:p:31-54
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