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Adoption of Artificial Intelligence and Its Impact on Competitive Advantage: Mediated by Knowledge Management

Author

Listed:
  • Daojun Yuan

    (SolBridge International School of Business Daejeon, Republic of Korea)

  • Jung Kwan Kim

    (SolBridge International School of Business Daejeon, Republic of Korea)

  • Cong Gao

    (��UCSI Graduate Business School, UCSI University Kuala Lumpur, Malaysia)

Abstract

This study investigates the impacts of artificial intelligence (AI) and knowledge management (KM) on the competitive advantage (CA) of enterprises. In particular, it delves into the mediating role of knowledge management in the relationship between artificial intelligence and competitive advantage. Structural Equation Modelling (SEM) is employed to assess the relationships among the variables, with data drawn from a sample of 402 respondents in China. The survey findings reveal that the adoption of artificial intelligence significantly improves both knowledge management and the competitive advantage of enterprises; knowledge management not only directly impacts competitive advantage but also serves as a mediating variable in the relationship between artificial intelligence and competitive advantage. This mediating effect of knowledge management demonstrates how the acquisition, sharing and application of knowledge, propelled by artificial intelligence, can enhance competitive advantage over the long term. The findings of this study validate and extend the existing body of knowledge regarding the influences of AI and KM on enhancing organisational competitive advantage. It provides valuable insights for the strategic integration of artificial intelligence within a knowledge-driven framework, particularly within the context of Chinese enterprises. By addressing gaps in the related literature, it contributes to both the theoretical advancement and practical application of enterprise management.

Suggested Citation

  • Daojun Yuan & Jung Kwan Kim & Cong Gao, 2025. "Adoption of Artificial Intelligence and Its Impact on Competitive Advantage: Mediated by Knowledge Management," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-34, April.
    • Handle: RePEc:wsi:jikmxx:v:24:y:2025:i:02:n:s0219649225500030
    DOI: 10.1142/S0219649225500030
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