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The Impact of Attitude and Subjective Norm on Knowledge-Sharing Behaviour Among the Non-Academic Staff: Behavioural Intention as a Mediating Variable

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  • Shorouq Eletter

    (College of Business, Al Ain University, Al Ain Campus, P.O. Box)

  • Abdoulaye Kaba

    (��College of Education, Humanities & Social Sciences, Al Ain University Al Ain Campus, P.O. Box)

  • Chennupati K. Ramaiah

    (��School of Media & Communication, Pondicherry University, Kalapet Pondicherry 605014, India)

  • Ghaleb A. El Refae

    (College of Business, Al Ain University, Al Ain Campus, P.O. Box)

Abstract

The main purpose of this study is to understand the attitude of non-academic staff towards knowledge sharing. Additionally, this study investigates the potential factors that might affect knowledge sharing among the non-academic staff. This is a cross-sectional study of 467 non-academic staff from two universities in the United Arab Emirates (UAE) and India. The findings show that male participants are more involved in knowledge-sharing behaviour (average=3.65) than the female participants (average=3.59); participants aged 50 years and above recorded the highest knowledge-sharing behaviour (average=3.90); participants with non-managerial positions appeared to be more involved in knowledge-sharing behaviour (average=3.63) than those with managerial positions; and finally, the participants from Indian university reported more involvement in knowledge-sharing behaviour (average=3.81) than their UAE counterparts (average=3.38). The findings of the study revealed a significant relationship between attitude towards knowledge sharing, subjective norm and knowledge-sharing behaviour (p<0.05). In addition, the study explored the mediating role of behavioural intentions within the previous variables. The findings stressed that management in higher education institutions needs to foster a culture of knowledge sharing to encourage non-academic staff to share knowledge.

Suggested Citation

  • Shorouq Eletter & Abdoulaye Kaba & Chennupati K. Ramaiah & Ghaleb A. El Refae, 2023. "The Impact of Attitude and Subjective Norm on Knowledge-Sharing Behaviour Among the Non-Academic Staff: Behavioural Intention as a Mediating Variable," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 22(04), pages 1-17, August.
    • Handle: RePEc:wsi:jikmxx:v:22:y:2023:i:04:n:s0219649223500156
    DOI: 10.1142/S0219649223500156
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