Reforming the Activities of Leaders for Professional Level Employee Engagement: A Blue Ocean Leadership Approach

For an organisation, it is noteworthy to engage employees, where the organisations look to their workers’ inventiveness, activities and are proactive with the solutions for the current requirements. Achieving employees’ engagement is similar to the new Blue Ocean leadership approach (BOL) that gives an entirely new system as worker’s points of view are considered in building a new leadership profile. The key objective of this research paper is to analyse the impact of BOL on professional-level employee engagement through Kim and Mauborgne’s BOL grid four-action framework variables, particularly in the private sector. To test the developed hypothesis, the researcher applied simple linear regression and multiple regression analysis methods. The result of this research study showed that all the four-action BOL grid variables are significant in employee engagement. Further, to develop the new leadership profile, the researcher also used multiple regression analysis to conduct a detailed analysis on the impact of the BOL approach through BOL grid four-action framework variables separately. From the outcomes of the evaluation, it is accomplished that the new leadership blue ocean methodology creates a higher influence on employee engagement via the detected acts along with activities in the new BOL grid since the Create variables have extremely higher significance with 87% (R2=0.87 and p<0.001), the Eliminate variables have next-level higher significance with 84% ((R2=0.84 and p<0.001), followed by the Raise variables that have the next higher importance with 72% (R2=0.72 and p<0.001) which displays the consequence of BOL grid (all four-action) variables on employee engagement. In view of impending private sectors in Oman Vision 2040, the results of this research could be an important pointer to be considered in Oman’s private sector development.